You know that classic Saturday Night Live "Cowbell" sketch? The one where Christopher Walken plays a music producer and tells big-bellied Will Ferrell ... Read more
Crushing 5 Branding Myths
When people think of branding, they often think of just a logo or business card. Or they think they will never have the budget to "brand ... Read more
Surprise! Six Ways to Awe Your Audience Using the Element of Surprise
Are you trying to keep up with hundreds of emails, dozens of news publications and blogs, and countless social media posts? Yeah, I feel your pain. As ... Read more
Go ahead, laugh!
Humor. Everyone loves it! So use it to your advantage and tie it into your brand. Even big businesses are cashing in on using humor and trying to take ... Read more
Santa Clause & His 6 Branding Lessons
I think you could agree with me that jolly old St. Nick is one of the most recognizable and beloved brands in the western world; one that children ... Read more
Preparing Your Business For The Holidays
The holiday season is a hectic time of year, especially for many businesses. Take the time now to plan your sales and promotions, gift giving and ... Read more
5 Butterball Branding Lessons
Have you been thinking about turkey and pumpkin pie since early Fall when every single product that could be pumpkin flavored hit the market? Me ... Read more
Are you sittin’ pretty?
No business these days can just sit pretty when it comes to branding. The truth is, brands evolve and change slightly over time. But your brand must ... Read more
You just found your next best friend!
White space. It's simple. It's powerful. It's highly effective. What the heck is white space? It's the physical separation that exists between ... Read more
What makes you so special? Eight ways to set your brand apart!
Look around you. What are your competitors doing with their brand that you're not? Stay ahead of the game by knowing what your competitors are doing ... Read more