Humor. Everyone loves it! So use it to your advantage and tie it into your brand. Even big businesses are cashing in on using humor and trying to take ... Read more
Santa Clause & His 6 Branding Lessons
I think you could agree with me that jolly old St. Nick is one of the most recognizable and beloved brands in the western world; one that children ... Read more
Preparing Your Business For The Holidays
The holiday season is a hectic time of year, especially for many businesses. Take the time now to plan your sales and promotions, gift giving and ... Read more
5 Butterball Branding Lessons
Have you been thinking about turkey and pumpkin pie since early Fall when every single product that could be pumpkin flavored hit the market? Me ... Read more
What makes you so special? Eight ways to set your brand apart!
Look around you. What are your competitors doing with their brand that you're not? Stay ahead of the game by knowing what your competitors are doing ... Read more
5 Fun Marketing Ideas to Grab Attention & Encourage Interaction
Holding a person's attention these days is just about an impossible task. You can plot ways to better your marketing plan, but the ugly truth is - if ... Read more