How to make 'em say, "I NEED that!"

“Your services are exactly what I need!” is the reaction we all want from our ideal clients but getting that reaction to surface from your marketing efforts can be a tricky beast.

It’s not about crafting a general message to share with potential clients, but about figuring out exactly which words will resonate best with the people who need you the most.

The idea is to find the right words to describe your services or products in a way that makes your Ideal Clients respond with, “I NEED that!” while not falling into common traps that can create an unintentional wall between you and the people you’re meant to serve.

Here Are 3 Marketing Message Traps To Avoid That Can Create A Barrier Between You And Your Ideal Client

When you try to make your marketing message general enough to apply to anyone who happens across your page, you end up speaking to no one.

SOLUTION: Focus your message specifically to those who need your product or service the most. Think about how you can solve their problems and craft your message around that. What is their biggest pain point? Now tell them how you can take that pain point away in a catchy and memorable message.

When you focus on your own agenda instead of meeting people where they are in their current struggle.

SOLUTION: To truly catch people’s attention, you need to be on THEIR agenda. They need to know you’re paying attention to them directly and taking note on how you can help them through their current struggle. It’s likely your audience will be in different stages of their journey so customize your marketing to show how you can help each one. Only then will they feel like you’re actually paying attention.

When you use too much jargon or industry terms, you risk alienating your Ideal Clients who may not have that same vocabulary yet.

SOLUTION: The only thing you have to prove to your ideal client is that you can help them with their problem and that you’re the best choice for the job. You won’t be able to accomplish that if they can’t understand you. Leave the jargon behind and prove your smarts another way by talking to them on a level they can understand. Not only will they be able to say, “Ah ha! I get it! Yes, this is totally what I need”, but they can then use their understanding of your product or service to refer you to others.

All of these marketing messages add up to a bunch of people not buying because no one out there feels like,“Yes! This person totally gets me and what I’m going through.” So, why would they ever hand over their money to you? Think about it. Isn’t it when you feel a sense of connection that you’re inspired to buy? The same holds true for your Ideal Client.

When you discover people or services that make you feel certain they are exactly what you need to fix the problem you have, you invest in yourself through them. And that’s how you have to make your Ideal Client feel about working with you. Don’t throw out those huge nets, hoping to catch whatever crumbs you can. Find your focus and have faith in your purpose and your mission.

Thanks for spending some time with me today!

Katy Geary
Owner + Creative Director
Geary Graphic Design