The holiday season is a hectic time of year, especially for many businesses. Take the time now to plan your sales and promotions, gift giving and charitable acts so you don’t feel so rushed when Christmas arrives.
It’s so important to begin preparing your marketing materials early. Marketing campaigns have lots of components to them that all need to be in alignment to achieve the most success, which is why it’s so vital to begin preparing these things this week!
Getting design work for your campaigns done early can take a major task of your shoulders when it comes time to execute. Tip: Don’t be shy to ask for help! I would love to help you get prepared!
Here are just a few marketing ideas your business should consider for the upcoming holiday season:
FACEBOOK COVER
A fresh new Facebook cover is a great way to get your promotion in front of your target demographic. Use a few different designs that you can rotate out. A study by Hubspot indicated that photo posts (such as uploading a new cover image) receives 53% more likes and 104% more comments than just using text alone.
HOLIDAY CARD
It’s an old-stand-by for a reason. Insert something that keeps on giving. Challenge yourself to come up with a great “next year at a glance” theme. Or perhaps a gift coupon for your service? A bonus for referring a friend? It’s a great time of the year to reach out and show people how much you appreciate them and remind them how your work can help them.
FLYERS, BROCHURES & BUSINESS CARDS:
Connecting With Your Community
Try to appear as a speaker, buy booth space or attend events with business cards and other marketing material ready to hand out. Network with the locals and remind them about your business, or introduce yourself for the first time. The holidays are a perfect setting because you may get to meet many people at once.
Most businesses can benefit in a huge way from marketing on the ground and why not do it during the holidays? You can take advantage of the opportunities presented by the business associations, non-profit organizations and others who will put on holiday events.
POSTCARD MAILERS
Writing strong and compelling content for your postcard can take time to come up with. This is precisely why it’s so important to begin writing your content ahead of time.
With proper planning, you can enjoy this special time of year with your clients and family.
Thanks for spending some time with me today!
Katy Geary
Owner + Creative Director
Geary Graphic Design
