It’s simple. It’s powerful. It’s highly effective.
What the heck is white space? It’s the physical separation that exists between elements on a page (it does not have to be white).
So why should you care if your graphics and marketing materials have white space or not? Let’s check out these five great examples below for the answer.
White Space Creates Separation
Kill the clutter! Simply said.
White Space Attracts The Eye
White space is blank. There is absolutely nothing to look at when it is fully being utilized. The point? If it surrounds something, that something really stands out.
White Space Creates Balance
By adding white space, you can bring balance and harmony to a mix of design elements, such as a lengthy body of text and images.
White Space Implies Sophistication
If you look around you, many of the world’s most admired brands utilize white space. It screams luxury. It shouts elegance. White space stands for sophistication.
White Space Improves Readability
White space makes text easier to read. According to a study done at Wichita State University, white space actually increases comprehension and is more favorable to readers/observers.